Overview:
CRAFT is a unified coffee system that embraces the art of coffee making in both espresso and pour-over.
Skills:
User Research
Rapid Prototyping
Ideation
Product Visualization
espresso + pour over
how might we create an enjoyable experience that embraces the craft of both types of coffee making
the consumer
small space, mid-level enthusiast
defining architecture and interaction
broke stuff down, defined driving architecture, tested the experience
dialing the details
through sketching I defined the visual brand language
introducing craft
